our approach

Marilisa Beatty, Founder & Principal of Key Qualitative, Inc., is an experienced moderator and project leader.  Marilisa established Key Qualitative to enhance the success of small, mid-sized, and large market research firms, as well as individual researchers.  

key areas of experiance

Specialty tools

who we are

The Key Qual brand is dedicated to the pursuit of good research, and exists to help researchers succeed. Key Qualitative does not work directly with end-clients such as pharmaceutical manufacturers or consumer brands.  Rather, Key Qualitative, Inc. is structured to partner with research vendors specifically. 

built to help researchers succeed 

Marketing research Consulting

Key Qualitative, Inc.

- Global and domestic qualitative research  

- Healthcare and Pharmaceuticals

- Consumer Research  

Key Messages App


Key Messages is an online message testing tool, adding engagement, speed, and cost-savings to your next messaging study.  See what Key Messages can do for you by scheduling a free demo.